This report is the first in a series of reports that focuses on club members.

The Challenge

I created the dashboard for a medium-sized sports club that wanted a recurring report showing active members. The club has more than one sport associated with it, but we chose to concentrate on its primary sport. The club director uses the report to understand club demographics and further communicate those findings to the club’s board. This is part of the club’s initiative to use data to support strategic decision-making.

The Members-Today report shows the club demographics in one place. It is easy to see the split between genders, age groups, class types, location and more. The report also acts as an overview of retention in the club, that is, who stays. Click on charts to go deeper into the club members.