This is part 3 of my deep dive into members of a sports club. The business term for this would be attrition – in other words – who is leaving the club. Retention is covered in part 1: Members – Current, and acquisition is covered in part 2: Members – New.
The club wanted to understand why someone chooses to leave. Is it because of age, gender, class, time of year, a desire to try something else, or something different altogether? The overview includes the breakdown by age, gender, classes and how long a member has stayed in a class. This report can be used to identify areas of improvement in the club.